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This module introduces you to the basics of business, covering key functions, the role of markets, and how organisations operate globally. You’ll explore topics like business types, financial management, market dynamics, and the impact of culture on organisational behaviour.

You’ll gain a solid foundation in marketing theory, focusing on its real-world applications. The module highlights current challenges like e-marketing, ethics, and globalisation.

You’ll learn key concepts of information and decision-making in marketing, using a simulation game to apply these skills in a practical, competitive context.

This module explores societal and technological changes and how marketers must adapt. You’ll delve into sustainability marketing and how it can drive positive social and environmental impact while addressing contemporary consumer needs.

You’ll explore the evolution of branding and learn how to strategically build, position, and manage successful brands. The module emphasises the importance of consumer-brand relationships and creative processes in brand management.

You’ll develop a deep understanding of consumer motivations and behaviours, using marketing research and data analysis to inform product development and marketing communications.

Learn to create integrated marketing campaigns that improve customer experience and meet business needs, applying marketing communications theory to real-world scenarios.

This module introduces you to the research process, both qualitative and quantitative, with insights from research-active academics. You’ll gain a strong foundation for conducting your own independent research in your final year.

You’ll apply your knowledge of marketing to real-world strategic scenarios, preparing you for a career in marketing management. This module combines theory with practical applications to produce marketing reports and strategies.

Explore multi-channel engagement marketing and the role of customer relationship marketing (CRM), learning how databases and digital platforms can help businesses connect with customers.

Choose between exploring the latest trends in marketing innovation or evaluating critical perspectives in marketing. Both topics focus on technology, consumer expectations, and sustainability in the marketing field.

You’ll have the option to choose between developing a brand portfolio or researching a topic of personal interest for your dissertation. This project allows you to apply academic theory to real-world marketing challenges, with support from faculty.