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Mark is a practised based Associate Professor. Graduating as one of the UK’s youngest MBA students his Marketing career has seen him work with FTSE100 to tech Startups.

Mark has Headed up brands like Carling Lager, Thorntons Continental and Highcross Leicester. Mark has worked with GRAMMY winning Directors, and 8 figure budgets to ensure customers are understood and delighted with products and services. His passion for developing others has led him to help others work on themselves as a brand. He leads his classes with industry approved digital, data models and theories to increase their talent.

Mark has also helped over 300 Clients gain their dream job in Marketing through his Career Sat Nav Training and Coaching. Related to this Mark is a Speech, Commumications and Storytelling specialist and ¸Ô±¾ÊÓƵ resident TEDx Speaker Coach.   

Mark is a multiple winner of the ¸Ô±¾ÊÓƵ Vice Chancellor’s Distinguished Teaching Awards (VCDTA) and a Fellow of the Institute of Data in Marketing (IDM) the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM)

Marketing UG, PG and Professional 

M.B.A. Leicester Business School, ¸Ô±¾ÊÓƵ, 1997

Concentrations: Marketing, Leadership

Dissertation: Impact of Marketing on off-field performance of Leicester City Football Club

PG Cert HE, ¸Ô±¾ÊÓƵ 2012

Concentrations: Teaching and Mentoring

B.A, Management Studies, University of Leeds, 1996

Programme Leader:

Post Graduate:

MSc. Marketing Management,MSc. Sports Management,  Diploma in Management Studies (DNS) , Certificate in Management Studies (CMS) , Chartered Institute of Marketing (CIM) Level 6 Diploma.

Undergraduate:

BA. Advertising and Marketing Communications

Module Leader: 

Post Graduate:

Strategic Digital Marketing, Sports Marketing, Strategic Customer Management

Undergraduate:

Digital Marketing and Media, Engagement Marketing and Social media, Interactive Marketing Campaign, Customer Management, Brand Management, Principles Of Marketing, Marketing Projects, Marketing Simulation, Marketing Communications.

Vice Chancellors Distinguished Teaching Award (VCDTA) Winner 2013

Vice Chancellors Distinguished Teaching Award (VCDTA) Winner 2015

Fellow of the IDM (Institute of Direct and Digital Marketing)

Member of the CIM (Chartered Institute of Marketing)

Memberof the CMI (Chartered Management Institute)

Fair Outcomes Champion – 2017-2023

Reported to University Board to identify 40 programs with the biggest student attainment gap due to ethnicity.

Devised a turnaround strategy development, leading to a reduction of over 3% and 6% below industry average.

TEDx Speaker Coach- 2019 - 2025

Helping alumni take to the stage and gain over 100,000 views. 1-2-1 guidance on Content delivery and performance using unique 6 step program. Currently training Research teams to increase impact, influence and income with verbal communication.

International Link Tutor - 2017 - 2025

Devised and delivered training to professors teaching my programs including

City University Hong Kong, Niels Brock, Copenhagen Business School and ¸Ô±¾ÊÓƵ Dubai.

Workshop on moderation helped professors increase high level pass rate by 20%

 IDM and CIM Lead – 2015 – 2025

University lead for Institute of Direct, Data and Digital Marketing (IDM) courses

and Digital Marketing excellence. Successfully devised and delivered material to

train over 400 students. Currently hold the highest UK pass rate of 95% for the

IDM Certificate Direct and Digital Marketing.

¸Ô±¾ÊÓƵ Global Lead – 2016-2022

Business Law Faculty Executive Board to enable the delivery of overseas educational trips for over 600 Faculty students. secured approval of university-wide stakeholders and partners to execute over three continents.

University recruitment figures cited ¸Ô±¾ÊÓƵ Global as the reason why 18% of new students chose ¸Ô±¾ÊÓƵ.

Capfinity Strengths Based Coach - 2025

Pilot phase of working with 50 staff and students to gain a Strengths Profile assessment. Plan to identify and leverage their strengths for greater performance, and career progression used in HSBC, Primark, Deloitte, DHL and KPMG.