Title
Disney, Dominance and Disruption: Examining the impact of Disney's Strategic Advantage on The Hollywood Film Industry
Abstract
The aim of this thesis is to explore and document the impact of Disney’s strategic competitive advantage on interdependent companies within the Hollywood Film Industry. To a certain extent, many of the key authors and scholars in this field neglect to explore the role that film companies must now play in an increasingly digitalised environment. Using a culmination of contextual evidence, economic reports, and case studies, we can examine indicators that Disney’s growing dominance in the film industry is not only disrupting Hollywood’s function as an operation for profit and value, but also disrupting its key competitors by pushing the boundaries on Antitrust Monopoly laws. The significance of this study is that it informs our practical understanding of the impact and mechanics behind a media conglomerates strategy, dominance, and brand loyalty. This allows businesses and film scholars to better understand Hollywood as a saturated and competitive market and addresses key gaps in the literature in regards to a company’s strategy and its direct impact on consumers and competitors.