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Can’t I just use AI to write my content?

10 October 2024

It's soooo tempting to use AI to write all your content - but here's some of the things to watch out for when creating content to promote your business, products and services

The power of blogging for business: startups edition

24 September 2024

Blogging can be a game-changer for your business as it helps you connect with your audience, build brand loyalty and win customers

Mastering the art of target audience definition: A guide for startup business owners

23 September 2024

Defining your target audience helps you connect with the right customers and propel your startup to new heights. Here’s how.

The power of consistency: Branding for small businesses

16 September 2024

Small businesses face numerous challenges in establishing and maintaining a strong presence. One of the most vital elements for long-term success is consistent branding. A consistent brand is not merely a logo or a catchy tagline; it embodies the essence of a company's identity and values. Small businesses that prioritise consistency will find themselves better positioned to build lasting relationships with customers, drive loyalty, and achieve sustainable growth. Here’s why consistent branding is necessary for small businesses and how it can significantly impact customer perception, loyalty, and overall success.

What is branding and how do I build a brand? A step by step guide

16 September 2024

Whichever industry your small business or start-up company operates in, it will likely face the volatile nature of business as usual today. As changeable as the marketplace is these days, there is one thing that will consistently have your business’s back: branding. A strong brand image and message helps customers identify you and differentiate you from other companies. If you look after your brand, your brand will look after you.